An ECGT Claims Audit is not merely a compliance exercise. It is the only structured way to find out which environmental claims on your packaging, website, and commercial documents hold up under Empowering Consumers for Green Transition Directive EU 2024/825 - and what precisely needs to be substantiated, corrected, or removed before 27 September 2026.
You are at a supermarket. You pick up a jar of pasta sauce. The label says "sustainably sourced." You put it in your basket without a second thought. Now imagine the trading standards officer appears on the shop floor and asks: "Can you prove that claim?"
From 27 September 2026, environmental generic claims such as "natural," "eco," "carbon neutral," "sustainable," "green," or "environmentally friendly" on packaging, websites, catalogues, and B2B contracts must be substantiated.
Empowering Consumers for Green Transition Directive ECGT EU 2024/825, sets the EU-wide standard, but it is Consumer Protection Act (Zakon o zastiti potrosaca) NN 59/2026 that implements those obligations into Croatian law and attaches enforceable fines and penalties for non-compliance.
The Consumer Protection Act applies to every business of every size placing environmental claims on the EU market. Environmental generic claims are prohibited under ZoZP Art. 37 without substantiation.
In Croatia, Consumer Protection Act (Zakon o zastiti potrosaca) NN 59/2026 transposes EU ECGT Directive 2024/825 into national law and attaches specific fines for non-compliant environmental claims. Under the Consumer Protection Act, companies face fines of up to EUR 100,000 per violation once enforcement begins after the 27 September 2026 deadline. Non-compliant companies also face exclusion from public tenders.
The ECGT Claims Audit verifies compliance with EU ECGT Directive 2024/825, also known as the EmpCo Directive, which governs environmental marketing claims across all member states. The ECGT Claims Audit covers every environmental claim in your portfolio: packaging, website, catalogues, price lists, B2B contracts, and marketing materials. Each claim is assessed by status: prohibited, conditional, or compliant.
The 30-minute consultation call defines the claim inventory by identifying which products, channels, and marketing materials which then serves as the input to the ECGT Claims Audit itself.
ECGT Claims Audit categorizes each environmental generic claim as compliant, non-compliant, or requiring further substantiation. These categories then directly determine the tasks in the remediation action plan. The remediation action plan converts each failing claim into a specific corrective task with an owner and a target date.
ECGT Claims Audit identifies which claims fail, the remediation action plan sets out the steps to fix them, and both must be completed before the 27 September 2026 deadline. Among the environmental claims on your packaging, environmental generic claims such as "eco-friendly" or "green" are automatically flagged because they cannot survive substantiation testing under the directive. Every task in the remediation action plan must be completed before the 27 September 2026 deadline, after which non-compliant claims become subject to enforcement.
What you get:
1. Review of all environmental claims by channel - packaging, website, catalogues, B2B documents.
2. Compliance assessment per claim: prohibited / conditional / compliant.
3. Written report with risk level per claim.
4. Prioritised action plan with recommended next steps.
Browse our catalogue pages:
Service Catalogue 2026 (HR)
Service Catalogue 2026 (EN).
Book a 30-minute consultation call. We will confirm the scope and price tier before the audit begins.
After the 27 September 2026 deadline, companies with non-compliant claims face not only statutory fines and penalties but also exclusion from public procurement opportunities under Zakon o zastiti potrosaca NN 59/2026. Companies that act now have time for a considered audit and a documented response ready for their next buyer review.
